19/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crunchy cinnamon multi-grain cereal, crunchy cinnamon
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Flagged concerns
partially hydrogenated soybean oilâ€
Contains trans fats; strongly linked to cardiovascular disease.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn meal, sugar, cinnamon topping (sugar, fructose, dextrose, cinnamon, cardamon, artificial flavor), whole oat flour, whole wheat flour, partially hydrogenated soybean oil†, salt, natural and artificial flavor, ascorbic acid (vitamin c), niacinamide, reduced iron, red #40, yellow #5, zinc oxide, blue #1, pyridoxine hydrochloride (vitamin b6), bht (preservative), yellow #6, riboflavin (vitamin b2), thiamin hydrochloride (vitamin b1), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent