29/30 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 29 of 30 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal with chocolate flavored center, double chocolate
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Flagged concerns
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
contains or less of caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Chocolate flavored filling (sugar, soybean oil, skim milk, cocoa, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole grain oat flour, whole wheat flour, rice flour, oat fiber, corn bran, contains 2% or less of caramel color, cocoa processed with alkali, brown sugar syrup, salt, palm oil, semisweet chocolate (sugar, chocolate, dextrose), artificial flavor, red 40, yellow 5, mixed tocopherols for freshness, bht for freshness, blue 1, yellow 6. vitamins and minerals: calcium carbonate, reduced iron, niacinamide, vitamin b1 (thiamin hydrochloride), zinc oxide, calcium pantothenate, vitamin d3, vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b2 (riboflavin).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
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Quinoa Super Cereal Puffed Stars
97Excellent