22/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Strawberry delight lightly sweetened whole grain bite size cereal, strawberry
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Flagged concerns
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
BHT for freshness Vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, contains 2% or less of milled corn, corn syrup, brown rice syrup, natural and artificial flavor, modified corn starch, soybean oil, gelatin, citric acid, glycerin, red 40, blue 2, blue 1, BHT for freshness. Vitamins and Minerals: Reduced iron, niacinamide, vitamin B6 (pyridoxine hydrochloride), zinc oxide, vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin B12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent