23/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Multigrain cereal, crunchy cinnamon
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Flagged concerns
partially hydrogenated soybean oil
Contains trans fats; strongly linked to cardiovascular disease.
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Degerminated yellow corn meal, sugar, cinnamon topping (sugar, fructose, dextrose, cinnamon, spice, artificial flavor), whole grain oat flour, whole wheat flour, partially hydrogenated soybean oil, contains 2% or less of salt, natural and artificial flavor, red 40, yellow 5, blue 1, bht for freshness, yellow 6. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6(pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent