16/17 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Kellogg's, mini wheats, lightly sweetened whole grain cereal, little bites, chocolate
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, semi-sweet chocolate (sugar, chocolate, cocoa butter, soy lecithin, vanilla extract), cocoa processed with alkali, contains 2% or less of salt, brown rice syrup, gelatin, artificial flavor, bht for freshness. vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 *(riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, zinc oxide, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent