How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 28 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Smart start, original antioxidants cereal
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Flagged concerns
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
contains or less of corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
minerals: vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, whole grain rolled oats, brown sugar syrup, contains 2% or less of corn syrup, rice flour, salt, malt flour, honey, yellow 5, artificial flavor, cinnamon, bht for freshness. vitamins and minerals: vitamin a palmitate, niacinamide, iron, zinc oxide, calcium pantothenate, vitamin c (sodium ascorbate, ascorbic acid), beta-carotene, vitamin b6, (pyridoxine hydrochloride), vitamin d3, vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin e (alpha tocopherol acetate), folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent