—Limited data

15/16 ingredients recognized

Ingredient safety61

Formulation quality82

Contaminant risk100

Label transparency54

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened toasted rice cereal

Food & Grocery Breakfast & Cereal0038000695018

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, contains 2% or less of salt, malt flavor, bht for freshness. vitamins and minerals: iron, vitamin c (ascorbic acid), vitamin e (alpha tocopherol acetate), niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d, vitamin b12.