29/34 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 29 of 34 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Mixed berry lightly sweetened whole grain cereal, mixed berry
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Flagged concerns
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
modified wheat starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
sugar
High glycemic index; promotes inflammation and metabolic disease.
invert sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, invert sugar, glycerin, contains 2% or less of palm oil, natural and artificial flavor, brown rice syrup, modified corn starch, apple flakes, blueberry flakes, grape flakes, strawberry flakes, citric acid, sodium citrate, malic acid, gelatin, sodium alginate, trisodium phosphate, tricalcium phosphate, modified wheat starch, pectin, soy lecithin, red 40, blue 1, bht for freshness. vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, zinc oxide, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent