24/26 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 24 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Krave cereal with flavored center
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
contains or less of brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Chocolate flavored filling (sugar, soybean oil, skim milk, cocoa, chocolate, soy lecithin, palm oil, vanilla extract), sugar, whole grain oat flour, whole wheat flour, rice flour, oat fiber, corn bran, contains 2% or less of brown sugar syrup, salt, palm oil, artificial flavor, mixed tocopherols for freshness, beta carotene for color, annatto color, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, vitamin b2 (riboflavin), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent