21/22 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Rice cereal, chocolatey, sweetened
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Flagged concerns
partially hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, cocoa processed with alkali, contains 2% or less of semisweet chocolate (sugar, chocolate, dextrose), partially hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, artificial flavor, bht for freshness. vitamins and minerals: calcium carbonate, vitamin c (ascorbic acid and sodium ascorbate), iron, vitamin e (alpha tocopherol acetate), niacinamide, zinc oxide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent