41/45 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 41 of 45 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multi-grain cereal, strawberry
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Flagged concerns
contains or less of vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
mono - and diglycerides
Emulsifier; can contain trans fats not captured on the nutrition label; ultra-processed marker.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
cellulose gum
Synthetic emulsifier; animal studies link it to microbiome disruption and inflammation.
Full ingredient list
Sugar, whole grain yellow corn flour, wheat flour, whole grain oat flour, degerminated yellow corn flour, oat fiber, soluble corn fiber, contains 2% or less of vegetable oil (partially hydrogenated coconut, soybean and /or cottonseed, palm), salt, invert sugar, glycerin, dextrose, apple flakes, strawberry puree concentrate, natural flavor, modified corn starch, sodium citrate, cornstarch, citric acid, cellulose gel, cellulose gum, tricalcium phosphate, xanthan gum, mono - and diglycerides, datem, sodium alginate, red 40, blue 2, turmeric color, yellow 6, annatto color, blue 1, bht for freshness, caramel color. vitamins and minerals: vitamin c (ascorbic acid and sodium ascorbate), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent