18/21 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal chocolatey delight
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Flagged concerns
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Whole grain wheat, rice, sugar, chocolatey chunks (sugar, hydrogenated palm kernel oil, cocoa processed with alkali, cocoa, soy lecithin, vanilla extract), wheat bran, contains 2% or less of salt, brown sugar syrup, malt flavor, natural flavors, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent