
35/40 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 35 of 40 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cereal, fruit & yogurt
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
blue 1 vitamins
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, whole grain oats, wheat bran, contains 2% or less of salt, corn syrup, palm kernel and canola oil, dried apples, brown sugar syrup, soluble wheat fiber, malt flavor, oat flour, rice flour, nonfat milk, nonfat yogurt powder (cultured nonfat milk; heat treated after culturing), molasses, natural and artificial flavor, soy lecithin, honey, lactic acid, spice, citric acid, malic acid, red 40, bht for freshness, sodium sulfite to protect color, blue 1. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.