20/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Breakfast cereal protein
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Flagged concerns
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sucralose
May alter gut microbiome; studies show possible DNA damage at high doses.
sugar
High glycemic index; promotes inflammation and metabolic disease.
wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
whole grain wheat, wheat gluten, sugar, rice, soy protein isolate, wheat bran, defatted soy grits, contains 2% or less of salt, cinnamon, malt flavor, l-lysine monohydrochloride, soy lecithin, sucralose, bht for freshness, vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, vitamin b2 (riboflavin), folic acid, vitamin b12, vitamin d3,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent