30/32 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 30 of 32 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened multi-grain cereal, winter blast marshmallows
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Flagged concerns
hydrogenated vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
bht for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
modified corn starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
Full ingredient list
Sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, corn syrup, modified corn starch, dextrose, oat fiber, contains 2% or less of natural and artificial flavor, hydrogenated vegetable oil (coconut, soybean and/or cottonseed), soluble corn fiber, salt, gelatin, red 40, yellow 5, yellow 6, turmeric extract color, blue 1, annatto extract color, bht for freshness. vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6, (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent