—Limited data

19/21 ingredients recognized

Ingredient safety64

Formulation quality62

Contaminant risk100

Label transparency34

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Multi-grain cereal

Food & Grocery Breakfast & Cereal0038000915567

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Flagged concerns

bht for freshness vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, rice, sugar, milled corn, wheat bran, soluble wheat fiber, contans 2% or less of salt, brown rice syrup, malt flavor, natural flavor, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2, (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin d, vitamin b12.