15/17 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Chocolatey strawberry cereal, chocolatey strawberry
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Flagged concerns
bht for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar syrup
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Rice, whole grain wheat, sugar, wheat bran, hydrogenated palm kernel oil, freeze-dried strawberries, contains 2% or less of salt, soluble wheat fiber, brown sugar syrup, cocoa processed with alkali, natural and artificial flavor, malt flavor, cocoa, soy lecithin, milk, bht for freshness.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent