28/31 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 31 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Morning biscuits, oatmeal rasin
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
artificial flavors
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
enriched flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
sugar
High glycemic index; promotes inflammation and metabolic disease.
contains or less of wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
Whole wheat flour, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), sugar, vegetable oil (soybean and palm oil, canola oil), rolled oats, raisins, polydextrose, oat fiber, contains 2% or less of wheat gluten, salt, glycerin, molasses, leavening (baking soda, monocalcium phosphate, sodium acid pyrophosphate), soy lecithin, nonfat milk, spices, datem, natural and artificial flavors, iron (ferric orthophosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a palmitate, vitamin b2 (riboflavin), eggs, peanut flour, walnuts, almond flour, folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
