How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Toasted rice cereal
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Flagged concerns
malt flavor bht added to packaging for freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, contains 2% or less of salt, malt flavor. bht added to packaging for freshness. vitamins and minerals: iron, vitamin c (ascorbic acid), vitamin e (alpha tocopherol acetate), niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent