—Limited data

19/21 ingredients recognized

Ingredient safety50

Formulation quality70

Contaminant risk100

Label transparency34

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Shoprite

Cocoa crispy rice, sweetened rice cereal

Name: Cocoa crispy rice, sweetened rice cereal
Brand: Shoprite

Food & Grocery Breakfast & Cereal0041190033492

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

vitamin b12 bht added to packaging material to help preserve freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice, sugar, cocoa processed with alkali, contains 2% or less of semisweet chocolate (sugar, chocolate liquor, cocoa butter, artificial flavoring, soy lecithin), canola oil, salt, malt syrup, artificial flavor. vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12. bht added to packaging material to help preserve freshness.