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—Limited data

18/23 ingredients recognized

Ingredient safety51
Formulation quality10
Contaminant risk100
Label transparency24
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Shoprite

Shoprite, scrunchy, marshmallow dreams sweetened oat cereal with marshmallows

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain oat flour (includes the oat bran), marshmallows (sugar, corn syrup, dextrose, modified food starch, gelatin, artificial and natural flavor, yellow 5 & 6, red 40, blue 1), sugar, wheat starch, corn syrup, salt, calcium carbonate, color added, dicalcium phosphate, trisodium phosphate, artificial flavor, vitamin c (sodium ascorbate), zinc and iron (mineral nutrients), a b vitamin (niacinamide), vitamin e (mixed tocopherols) added to preserve freshness, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin mononitrate), vitamin a palmitate, a b vitamin (folic acid), vitamin b12, vitamin d.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.