How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 36 of 36 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted Flakes Glazed Donut Holes Cereal imp
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Flagged concerns
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
BHT for freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
blue 1
May cause chromosomal damage; absorbed through skin.
modified food starch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
Full ingredient list
Whole grain yellow corn flour, sugar, degerminated yellow corn flour, modified food starch, contains 2% or less of: palm oil, wheat flour, coconut oil, soybean oil, corn syrup, salt, natural flavor, cornmeal, sorbitol, soy lecithin, maltodextrin, baking soda, sprouted brown rice flour, sprouted wheat flour, annatto extract color, cinnamon, caramel color, wheat starch, BHT for freshness, niacinamide, iron, zinc oxide, pyridoxine hydrochloride, riboflavin, thiamin mononitrate, vitamin A palmitate, folic acid, vitamin B12, vitamin D3, yellow 5, blue 1, yellow 6
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent